Ford is using Formula 1 engineering expertise to help develop a more affordable electric truck, aiming for a price of about $30,000. This is part of a larger plan to offer more budget-friendly electric vehicles.
Racing expertise feeds EV development
Interesting Engineering reported that Ford has hired engineers with Formula 1 experience to boost efficiency, performance, and design as it speeds up work on new electric vehicles. This move is part of a larger plan to use high-performance engineering in mainstream EV projects.
Ford wants to use what it learns from motorsport to improve manufacturing, especially in making lighter parts, increasing energy efficiency, and optimizing powertrains.
Push toward a more affordable electric truck
AOL reported that Ford is working on a lower-cost electric truck, targeting a price close to $30,000. This would make it one of the more affordable EVs in the U.S. and shows how carmakers are competing to offer cheaper electric vehicles as demand grows for budget options.
This project is part of Ford’s larger goal to cut production costs and attract new customers who might not be able to afford current electric vehicles.
Talent recruitment and incentives
Live Media News reported that Ford has recruited engineers with Formula One backgrounds and is offering incentives to support the development of a new electric truck platform. The company is aiming to combine performance-driven design principles with cost-efficient manufacturing to make the vehicle commercially viable at a lower price point.
The use of racing expertise is intended to help speed development while improving vehicle performance and efficiency.
Broader EV strategy taking shape
Across the reports, the planned truck is positioned as part of Ford’s longer-term strategy to expand its electric lineup and remain competitive as the EV market evolves. Automakers globally have been working to reduce costs and improve battery efficiency to make electric vehicles more accessible to a wider audience.
By combining advanced motorsport engineering with large-scale production plans, Ford aims to reduce costs while maintaining performance standards, positioning the proposed electric truck as a key part of its future EV portfolio.
