Tallinn-based fintech startup Creem has raised €5 million in seed funding as it expands a billing and monetization platform built around the changing economics of AI-native software companies.
EstVCA reported that the €5 million seed round was led by Inovo VC, with existing investors Practica Capital and Antler participating. Angel investors included Bolt founder Markus Villig, Ready Player Me founders Timmu Tõke and Kaspar Tiri, Voi’s Adam Jafer, and Viktor.com’s Fryd Wiatrowski.
Founded by former Google and Adyen employees Gabriel Ferraz and Alec Erasmus, Creem is building financial infrastructure for smaller software companies selling internationally. Its platform combines billing, payments, tax compliance, payouts and revenue management in one system.
AI software is changing how companies charge
The product direction matters because AI software does not always fit neatly into conventional monthly subscriptions.
Creem 2.0 supports usage-based billing, credit wallets, seat-based subscriptions and prepaid credits alongside checkout, affiliate management, revenue splits and analytics. That allows software companies to charge around units such as model requests, generated content, computing activity or other consumption-based metrics.
Creem’s own product documentation says customers can define custom meters for tokens, images, minutes, API calls, storage or active seats, giving AI companies pricing models that track more closely with how their underlying infrastructure costs behave.
The company also operates as a merchant of record, handling payments, taxes, invoices, fraud and chargebacks while supporting sales across more than 190 countries.
Creem wants AI agents to operate the business layer too
The startup is pushing automation beyond billing calculations.
Startup.eu reported that Creem is developing software that lets customers’ own AI agents manage billing and related operations through interfaces including APIs, command-line tools and the Model Context Protocol.
Creem 2.0 similarly says an AI agent can set up, run and monitor a store from end to end, extending agentic software from writing code into commercial operations.
That creates a different infrastructure requirement. Even if an autonomous agent changes pricing, manages affiliates or monitors revenue, tax calculations, payouts and accounting still need deterministic rules behind the automation.
The numbers show early commercial traction
Startup.eu reported that Creem’s team expanded from one employee to 15 while annual recurring revenue passed €2 million following its earlier €1.8 million pre-seed round.
For European founders, that makes the funding round more interesting than its €5 million headline.
AI has dramatically lowered the cost of building certain software products, but getting paid globally remains tied to tax systems, billing infrastructure, fraud controls and financial regulation.
Creem is betting that those functions will increasingly need to work not only for human founders and developers, but for the AI agents operating parts of their businesses.
If that shift continues, the next layer of AI infrastructure may not be another model or coding assistant. It could be the financial software that lets machine-operated products actually earn and move money.
