Google is expanding Gemini in Chrome, its built-in browser assistant, to seven new Asia-Pacific markets.
The feature is rolling out in Australia, Indonesia, Japan, the Philippines, Singapore, South Korea, and Vietnam. Engadget also noted that the expansion targets users in Asia and the Pacific.
A broader rollout for Google’s in-browser AI assistant
TechCrunch reports that Google is launching the feature on desktop and iOS in all these countries except Japan, where the rollout is more limited.
Gemini in Chrome first launched in the United States in January, then expanded to India, Canada, and New Zealand in March. This marks the next major step for the product.
This is important because Gemini in Chrome is more than just a chatbot shortcut.
Google has been adding Gemini to Chrome in different ways since last year, including a floating window and, more recently, a sidebar assistant that answers questions across tabs.
Google is gradually making Chrome a place where users can search, compare, summarize, and take action without switching between different tools.
Google is tying Gemini more closely to everyday web tasks
Chrome assistant now uses Gemini’s Personal Intelligence feature, allowing users to connect services like Gmail and Google Photos for more personalized responses.
Users can also schedule meetings with Calendar, check locations with Maps, and draft or send emails with Gmail, all within Chrome. This expansion is more than just a regional update; it gives more people access to a browser assistant that works across Google’s entire ecosystem.
The product is also getting more visual features. Engadget reported that users can now transform images on the web using Nano Banana 2 from Gemini’s side panel. This shows that Google wants Chrome to be more than just a research tool—it aims to make it a workspace where users can edit and create directly in the browser.
Agentic features remain more limited
While the rollout is expanding, Google is still limiting its advanced browser-control features.
Gemini’s agentic feature, which can control your browser window to complete tasks on your behalf, is still being tested and is only available to AI Pro and AI Ultra paid users in the United States. So, users in the new markets get the assistant, but not the most advanced automation features yet.
A bigger sign of where Chrome is heading
This wider rollout highlights how important Gemini is to Google’s browser plans. Chrome is shifting from being just a way to access the web to becoming an AI-powered workspace.
By adding Gemini in Chrome to seven more countries, Google is betting that users want help understanding web pages, comparing information, and using Google services without leaving the browser.
For users, this could lead to a more powerful browsing experience. For Google, it’s another move in the larger race to shape what an AI browser looks like and how much of daily web use goes through an assistant first.
